Resume
Bradley Norman
Operations & Technology Leader
Charlotte, North Carolinabrad.r.norman@gmail.com
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Profile
Operations and technology leader who builds the systems leadership teams use to run service businesses: KPI scorecards, production reporting, capacity and backlog visibility, pricing and margin intelligence, CRM and workflow integrations, and AI automation.
VP, Business Intelligence & Operations Technology
A Plus Tree
- Own and build ArborPlus, the internal operating platform supporting proposals, production, scheduling, reporting, customer communication, integrations, permissions, and workflow automation.
- Built the executive reporting and accountability layer across production, capacity, backlog, labor efficiency, job performance, and territory operations.
- Moved production reporting into ArborPlus with historical snapshots, plan-versus-actual reconciliation, and operational drill-downs.
- Built forecasting, capacity, pricing, margin, waiting-work, and job-performance systems that turn operating questions into repeatable decisions.
- Delivered CRM, communications, and workflow integrations while designing AI-assisted systems for document routing, management summaries, and recurring back-office work.
Independent systems consulting
Selected engagements
CRM configuration, workflow design, customer-communication operations, documentation, and practical systems guidance for service businesses.
Selected systems
ArborPlus
Multi-entity field-service operating platform and reporting layer.
Loomfield
Self-hosted mission control and shared brain for connected AI work.
Operations intelligence
Forecasting, capacity, backlog, margin, pricing, and executive KPI systems.