Resume

Bradley Norman

Operations & Technology Leader

Charlotte, North Carolinabrad.r.norman@gmail.com

Profile

Operations and technology leader who builds the systems leadership teams use to run service businesses: KPI scorecards, production reporting, capacity and backlog visibility, pricing and margin intelligence, CRM and workflow integrations, and AI automation.

VP, Business Intelligence & Operations Technology

A Plus Tree

Current
  • Own and build ArborPlus, the internal operating platform supporting proposals, production, scheduling, reporting, customer communication, integrations, permissions, and workflow automation.
  • Built the executive reporting and accountability layer across production, capacity, backlog, labor efficiency, job performance, and territory operations.
  • Moved production reporting into ArborPlus with historical snapshots, plan-versus-actual reconciliation, and operational drill-downs.
  • Built forecasting, capacity, pricing, margin, waiting-work, and job-performance systems that turn operating questions into repeatable decisions.
  • Delivered CRM, communications, and workflow integrations while designing AI-assisted systems for document routing, management summaries, and recurring back-office work.

Independent systems consulting

Selected engagements

CRM configuration, workflow design, customer-communication operations, documentation, and practical systems guidance for service businesses.

Selected systems

ArborPlus

Multi-entity field-service operating platform and reporting layer.

Loomfield

Self-hosted mission control and shared brain for connected AI work.

Operations intelligence

Forecasting, capacity, backlog, margin, pricing, and executive KPI systems.